Former NASA Engineer to lead Visual Effects Programme at Durban FilmMart 2012

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Former NASA Engineer to lead Visual Effects Programme at Durban FilmMart 2012

5 July 2012 –

Former NASA Engineer turned Visual Effects Expert Steve MacPherson will be sharing his trade secrets with African filmmakers at the Durban FilmMart 2012, set to take place later this month.

MacPherson, who developed complex computer systems for NASA and is now the Global Chief Technology Officer for awarding-winning visual effects company Framestore, will be a part of the Durban FilmMart’s truly world-class line-up. His visit is facilitated through a new partnership between the Durban FilmMart; an annual finance and coproduction market for the African film industry and COA, a South African IT and Digital Content Creation Solution Specialist with strong ties in international companies such as Adobe, Autodesk, AxizWorkgroup, HP, Intel, Microsoft and Nokia.

Durban FilmMart strives to be at the forefront of cutting-edge technology and the development of African Cinema, and this means aligning ourselves with key partners and leading experts such as Steve MacPherson who boasts impressive credentials and noteworthy contributions to the industry,” said Durban Film Office Head Toni Monty.

The 3rd edition of Durban FilmMart, which takes place from 20-23 July 2012, was created as a joint programme of the Durban Film Office and the Durban International Film Festival and provides filmmakers from across Africa a valued opportunity to pitch projects to financiers, distributors, sales agents and potential co-producers, and participate in meetings, project presentations and a series of master classes and workshops on latest industry trends.

The event will be held in three phases; the development platform Finance Forum which is open to selected documentary and feature film projects and the Master-classes and Africa in Focus range of panel discussions and seminars which are both open to all delegates of the event.

Macpherson will participate in two sessions specialising in digital focus during the event; The Digital Media Frontier: Straight Talk on Defining the Digital Media Opportunities in Africa and Pre-visualisation to Virtual Production: Technologies Revolutionising the Way Films Get Made.

MacPherson’s experience in Science and Technology over the last two decades has taken him from the California research labs of NASA Ames and Lawrence Livermore National Labs (LLNL) to London and the leading film and advertising visual effects powerhouse Framestore. With a wealth of knowledge and experience, he has also held the senior film technology role for three of London’s top facilities; twice at MPC, as a founder member of Double Negative Visual Effects and for the past two years at Framestore. In his current position as Global CTO for the Framestore group, his specialties are: Digital film workflows, Film pre-visualization, VFX pipeline optimization, Digital Intermediate / Colour Management, Technology planning and implementation.

The Durban FilmMart’s association with COA will also showcase the very latest technologies at the forefront of film-making: Autodesk’s 2013 Media & Entertainment Creation Suites, Adobe’s revolutionary CS6 Production Premium Suite, HP’s market-leading mobile and all-in-one workstations, Microsoft’s up-coming Windows 8 Operating System and COA’s truly game-changing Workstations and Render Farms.

Delegate and media registration for the Durban FilmMart is now open. Early-Bird delegate Registration closes tomorrow, Friday 06 July 2012 at 5pm

For more information on the registration process visit the official website;
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PREPARED FOR: The Durban Film Office

Megan van den Heever, FBI Communications
+2731 208 5525/ +2784 282 7674. E-mail: /

The Durban FilmMart is a co-production and finance market and is a joint programme of the Durban Film Office (DFO) and the Durban International Film Festival (DIFF), with aims to reach out to key players in the film sectors, both national and international, to facilitate opportunities for African filmmakers to tap into various sources of funding, encourage co-production, and introduce entry level filmmakers to the industry.

The Durban Film Office (DFO) is the film industry development arm of the eThekwini Municipality, mandated to position Durban as a world-class film production destination and facilitator for the development of the local film industry. The DFO drives activity and development in the sector in order to boost tourism, job creation and the development of core skills and SMME’s in the region.

The Durban International Film Festival (DIFF) presents over 250 screenings from different countries and cultures with special focus on Africa; it includes development programmes such as Talent Campus Durban. DIFF is a flagship project of the Centre for Creative Arts (UKZN) which facilitates creative platforms and economic opportunities for artists and related industries, intercultural exchange and network development, training, audience development and strategic Pan-African and international cooperation in the cultural sectors.

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