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Kumisa Announces Big Plans For 2012

19 June 2012 –

R3 Million allocation from KZN Department of Economic Development and Tourism (DEDT) to
kick-start intensive programme

Kumisa – the Kwa Zulu-Natal United Music Industry Association- announced plans to put a R3 Million fund allocation from the KZN Department of Economic Development (DEDT) over the next three years to good use at a media breakfast this morning.

KZN artists (L-R) DJ Siyanda, John Ellis, Ernie Smith, Joseph Shabalala and Zakes Bantwini at the Kumisa Media Breakfast.jpg

Members of Kumisa met in Durban to announce to media the implementation of an intensive developmental plan. Kumisa is created with the objective of serving, promoting and representing the interests of the music industry in KZN, nationally and internationally. The provincial DEDT recently allocated the financial support as testament of their investment to the growth and development of the local music industry. Their financial support forms a collaborative approach between the department and the eThekwini Municipality whom have offered their support and endorsement to the cause.

The funding will go a long way in establishing the brand of Kumisa and growing in strength and numbers, says Kumisa Chairperson Nkosinathi Mshengu. “The local music industry faces several challenges that hinder it from reaching its true potential. Talent and merit abound but growth has been stagnated within the province owing to a lack of opportunities and advocacy of fundamental issues, but this is set to change with an active Kumisa and the generous and continuous support of our stakeholders,” said Mshengu.

Kumisa was established as a non-profit, regional music industry organisation created through a partnership between the eThekwini municipality’s Durban Film Office, operating under the auspices of the Economic Development Unit, and the provincial DEDT, which aims to support and accelerate the advancement of a financially viable and sustainable music industry within the province.

Kumisa’s elected board members consist of several prominent artists, music journalists and arts activists who combine their creativity and business acumen to drive forward the objectives of Kumisa.

With financial backing and the support of key stakeholders, Kumisa is set to break new grounds this year through a series of planned events that will; promote the aims and objectives of Kumisa, draw people, media and music industry stakeholders, increase Kumisa membership and introduce the Kumisa project team and Kumisa Board members to the broader industry, says Mshengu.

Kumisa plans to utilise the fund to include taking up permanent occupancy at the iconic KZN Music house- home to celebrated KZN artists such as Ernie Smith and Mbongeni Ngema. “KZN Music house is home to great KZN exports that have made a significant impact and contribution to our national music industry. Our goal is to align ourselves with the provinces leading artists in promoting Kumisa as a supporter of local music professionals,” said Mshengu.

A new interactive website serving both music professionals and media will also be launched soon.

Over the next quarter, Kumisa will also host the following events;

  • Kumisa Membership Drive: an ongoing advocacy drive aimed at encouraging KZN music professionals to become members of Kumisa and enjoy its many free benefits
  • A Media Breakfast on Tuesday 19 June 2012 aimed at introducing the media to Kumisa as well as creating a public platform for the media to gain insight on issues affecting the local music industry.
  • The Inaugural Conference on Saturday 30 June 2012; a day-long programme extending into the evening which is open for registration to all Kumisa members. The conference will serve to inform, entertain and educate through seminars and panel discussions on conducting business in the local music industry as well as other topical issues affecting the industries. Attracting keynote speakers ranging from professional musicians to government departmental representatives, the conference will end in a finale showcasing the established musical talent of KZN as well as those of the young, up and coming musical prodigies our province has to offer.
  • The Annual General Meeting (AGM) also on Saturday 30 July 2012; an event open to all Kumisa members.

The main draw card to the events will be the value of Kumisa – by its very existence – that delivers to the music industry at large. Said Mshengu: “We at Kumisa look to invest in the growth and diversity of the KZN music industry. We will strive at all costs to promote a competitive, fruitful and sustainable industry that is on par with global standards.”

For more information on Kumisa events visit www.kumisa.com

PREPARED FOR: Kumisa

FOR DURBAN FILMMART MEDIA ENQUIRIES:
Megan van den Heever, FBI Communications
+2731 208 5525/ +2784 282 7674. E-mail: megan@fbicommunications.com / info@fbicommunications.com

NOTES :
Kumisa is a non – profit music industry support organization, which exists to support and help sustain music industry activity and participants in the province of KwaZulu-Natal. The areas which Kumisa focuses on are to support and accelerate the development of a financially viable and sustainable industry, to facilitate, promote and package KZN music for global market accessibility, to bridge the digital divide and improve skills levels, business capacity and support SMME’s, It also exists to promote networking and communication between music industry professionals, and to protect, promote and advocate for the rights of these professionals. Kumisa is a vehicle supported by the eThekwini Municipality and the KwaZulu-Natal Department of Economic Development and Tourism. www.kumisa.com

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