Kumisa: Let’s work together to achieve success

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Kumisa: Let’s work together to achieve success

1 July 2012 –

KZN’s first music industry conference addresses key issues.

The success of the local music industry depends on the collective efforts of all at large. This was the message brought home at the provinces first music industry conference which sought to address areas sorely lacking development and growth.

Spearheaded by Kumisa- the Kwa Zulu Natal United Music Industry – the conference , which took place on Saturday 30 June 2012, brought together a culmination of music professionals, industry experts, city and departmental government representatives, music organisations and media; an audience they believe will best serve KZN’s music cluster.

“We need your support in harvesting this industry that is important for our survival. It should not be an individualistic approach but a combination of skills, interests and priorities,” said Kumisa chairperson Nkosinathi Mshengu of the audience.

“We each have roles to play and the key lies in working together as one body and supporting each other – and therein we see the bigger picture that is the sustainability of a fruitful industry,” said Mshengu.

Key experts unpacked issues relevant to the local industry through panel discussions on Live Music and Audience Development, Music Rights, Royalties, Digital Platforms and Radio Airplay. Other issues on the table included aspects such as eventing, promoting, marketing, infrastructure, health &safety, funding and business management

Local music artists ranging across all genres such as Jazz, Hip Hop, Pop to RnB and Reggae music as well as other industry professionals flocked to take advantage of the information and guidance provided by the speakers.

Mshengu, a music journalist, highlighted that music professionals should begin to ‘think like a business’, a topic later highlighted by SA artist Loyiso Bala in the conferences key note address titled ‘The Business of being an Artist.

“You need to be serious about being in the music industry and this includes educating yourself on all aspects relevant to the industry. Forget about being a superstar and focus on building a career,” the award-winning artist told the aspiring musicians. “It’s been 13 years and I am still standing- this is evident to the brand that I have taken time and effort to develop,” said Bala.

Established as a non-profit, regional music industry organisation created through a partnership between the eThekwini municipality’s Durban Film Office, operating under the auspices of the Economic Development Unit, and the provincial Department of Economic Development and Tourism (DEDT), Kumisa aims to support and accelerate the advancement of a financially viable and sustainable music industry within the province.

Last month Kumisa announced plans to utilise funding support from KZN DEDT towards active involvement in developmental projects that will promote the aims and objectives of Kumisa, and increase Kumisa membership among music professionals.

Kumisa would be seeking a multi-faceted approach to all sectors of the music industry with plans to utilise a research developer, task manager, auditing firm as well as develop key partnerships with music organisations, national and provincial government departments and non-profit organisation.

A large scale Kumisa membership drive offering free membership to artists and all professionals involved in the local music industry would also heighten the organisation’s drive to recruit numbers.

A developmental and outreach programmes are also in the pipeline.

Said Mshengu; “Our strength is in numbers and through unity and single-mindedness our voices will not only be heard but respected.”

For more information on Kumisa events visit www.kumisa.com


Megan van den Heever, FBI Communications
+2731 208 5525/ +2784 282 7674. E-mail: megan@fbicommunications.com / info@fbicommunications.com

Kumisa is a non – profit music industry support organization, which exists to support and help sustain music industry activity and participants in the province of KwaZulu-Natal. The areas which Kumisa focuses on are to support and accelerate the development of a financially viable and sustainable industry, to facilitate, promote and package KZN music for global market accessibility, to bridge the digital divide and improve skills levels, business capacity and support SMME’s, It also exists to promote networking and communication between music industry professionals, and to protect, promote and advocate for the rights of these professionals. Kumisa is a vehicle supported by the eThekwini Municipality and the KwaZulu-Natal Department of Economic Development and Tourism. www.kumisa.com

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