Loyiso Bala to deliver keynote at Kumisa Inaugural Music Industry Conference 2012

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Loyiso Bala to deliver keynote at Kumisa Inaugural Music Industry Conference 2012

26 June 2012 –

Kumisa- the Kwa Zulu-Natal United Music Industry Association- will be hosting its first ever music industry conference – and taking centre stage at the event will be award-winning SA artist Loyiso Bala.

Set to take place on Saturday, 30 June 2012 in Durban, the inaugural conference is facilitated as a developmental project by Kumisa, which was created with the objective of serving, promoting and representing the interests of the music industry in the KZN, nationally and internationally.

The conference will play host to key music industry players and related industry specialists as part of a day-long programme set to inform, educate and engage conference registrants (Kumisa members), music industry stakeholders and guests from the media on the various facets and challenges of being an active player in the KZN Music Industry.

Bala will be presenting a key-note address titled ‘The Business of being an artist’ tackling the development and support of business and entrepreneurial skills for music artists.

“We wanted to kick things off with a bang and we knew that a respected artist like Loyiso Bala would be the perfect candidate to head up such a significant event to music professionals around the province,” said Kumisa chairperson Nkosinathi Mshengu.

With a music career spanning over the majority of his life, Bala who is brother to Zwai Bala of popular SA Group TKZee, has dabbled in a variety of music genres such as Classical, Kwaito, RnB and most recently Gospel. The Gimme the Night star who has performed alongside artists such as Stevie Wonder, Aretha Franklin, John Legend, Elton John and Akon has five SAMAs (South African Music Awards), three Metro FM Awards, and even a South African Film and TV Award for Best Musical Score as well as other prestigious accolades to his name.

The conference programme will also feature several panel discussions and seminars led by leading experts in the field ranging from topics such as Radio Airplay, Live Music and Audience Development and Music Rights, Royalties, Digital Platforms and New Media Technology .

Said Mshengu; “Kumisa has felt the pressing need to purposely select these topics for discussion in response to areas sorely lacking drive and guidance in our music sector. With the assistance of our lead experts and support from our stakeholders we are confident that the conference will leave a lasting impression on our artists that will promote the sustainability and longevity of our beloved music industry here in the province.”

Kumisa was established as a non-profit, regional music industry organisation created through a partnership between the eThekwini municipality’s Durban Film Office, operating under the auspices of the Economic Development Unit, and the provincial Department of Economic Development and Tourism (DEDT), which aims to support and accelerate the advancement of a financially viable and sustainable music industry within the province.

Last week Kumisa announced plans to utilise funding support from KZN DEDT towards active involvement in developmental projects that will promote the aims and objectives of Kumisa, and increase Kumisa membership among music professionals.

The Kumisa Inaugural Music Industry Conference will take place on Saturday, 30 June 2012 from 9am-5pm at the Docklands Hotel in Durban. All media interested in attending are to RSVP their attendance to the details below.

For more information on Kumisa events visit www.kumisa.com


Megan van den Heever, FBI Communications
+2731 208 5525/ +2784 282 7674. E-mail: megan@fbicommunications.com / info@fbicommunications.com

Kumisa is a non – profit music industry support organization, which exists to support and help sustain music industry activity and participants in the province of KwaZulu-Natal. The areas which Kumisa focuses on are to support and accelerate the development of a financially viable and sustainable industry, to facilitate, promote and package KZN music for global market accessibility, to bridge the digital divide and improve skills levels, business capacity and support SMME’s, It also exists to promote networking and communication between music industry professionals, and to protect, promote and advocate for the rights of these professionals. Kumisa is a vehicle supported by the eThekwini Municipality and the KwaZulu-Natal Department of Economic Development and Tourism. www.kumisa.com

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