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Digital Media Kit: Africa Fashion Exchange 2018

 

 

 

 

September 12, 2018

The biggest fashion and design extravaganza, to bring KwaZulu-Natal alive, Africa Fashion Exchange 2018, hosted by the KZN Fashion Council, is hitting the catwalk this September from the 27-29 September.

 

Members of the media are invited front stage to witness the glamour, couture and beauty that the spectacular event has to offer.

 

Save the date, September 27-29, 2018 at the Greyville Racecourse, 150 Avondale Road. See enclosed for more information

 

Members of the media should confirm their attendance by September 19, 2018, to Tankiso Moshoeshoe on info@fbicommunications.com/ 082 787 6987/ 079 317 6850.

 

Thank you

 

Farhana Ismail

On behalf of KZN Fashion Council

MEDIA INVITATION

 

To                    All media

Attention         News Editors/Lifestyle/Business Reporters

Date                September 12, 2018

Top designers for Africa Fashion Exchange 2018

Durban, South Africa, September 12, 2018: Save the date and get ready for the 2018 Africa Fashion Exchange (AFX), hosted by the KZN Fashion Council (KZNFC), to be held in Durban.

Get ready to be part of a remarkable journey that will lead you to one of KwaZulu-Natal’s most glamourous red-carpet event from September 27-29, 2018.

The crème da la crème of fashion and high- end designers from KZN, other parts of South Africa, and neighbouring African countries are expected to descend on the Province.

Members of the media are cordially invited to join us for one of Africa’s must- see events on the social calendar, the AFX 2018.

The three-day event will be held at 150 Avondale Road, Greyville Gate 5, Durban.

KZNFC board chairperson Dr Joy Ndlovu said: “This three-day event will put this Province on the global fashion radar. It is not only about good fashion and design, but it’s also the business of fashion.

“The AFX event brings together the movers, shakers and trailblazers of the fashion industry and uniting them with the big thinkers, entrepreneurs and inspiring people who are shaping the continent.”

The KZNFC will create an arena that is conducive for business-to-business meetings, networking opportunities and linkages with retailers and buyers to boost business in fashion and textile industries.

The AFX is also a platform to groom tomorrow’s next big brands.

The three-day show will be underpinned under the theme, “Africa By Design”.

Nisha Thavar, managing director of KZNFC, said: “The show is key to the survival of the fashion industry in the Province, the country and the continent. It creates a platform for South African and African designers to get exposure and platforms to market their products, exchange business ideas and set the agenda for the fashion sector in sub-Saharan Africa.

“When we create design and set our own fashion benchmarks in Africa, we do not have to compete with those from Europe and America to be recognised. When we say Africa by design, we are consciously and deliberately using African methods, arts and crafts as a stimulus for our creativity.”

The theme which will be incorporated throughout the three-day event will highlight how the fashion design and textile sector is a sector that has the potential to contribute largely to the continent’s economy and fight the plague of poverty and unemployment.

Big fashion names are expected at the high-end event.

The show will also place KZN’s hidden gems on a global platform and aim to highlight KZN as the capital of Fashion.

The AFX will incorporate a variety of activities that will provide its participants with an experience like no other. This includes: knowledge sharing sessions with renowned guest speakers, prestigious fashion shows, exhibitions, film screenings and back to back business meetings with buyers and designers.

The event will also see the young and the old, famous and upcoming brands in one room sharing innovative ideas and recognising pure African talent.

Members of the media are cordially invited to join the KZN Fashion Council at the annual AFX.

Details for the AFX are as follows:

Date: September 27-29, 2018

Venue: 150 Avondale Road, Greyville, Gate 5

Members of the media should confirm their attendance by September 19, 2018, to Tankiso Moshoeshoe on info@fbicommunications.com/ 082 787 6987/ 079 317 6850.

Media tours, interviews and designers can be arranged beforehand. Watch the press for more details.

 

About KwaZulu-Natal Fashion Council

The KZN Fashion council is a NPO formulated by the Department of Economic Development, Tourism and Environmental Affairs EDTEA and eThekwini Municipality’s Economic Development & Investment Promotions ED&IPU. The mandate of the council is to support and uplift the design and fashion sector of KwaZulu-Natal to ensure that the number of designers that receive support from the Council grows each year. Strategic programmes are delivered for junior, emerging and established designers with a focus on previously disadvantaged individuals.

 

September 24, 2018

Press Alert

 

Press Release: All roads lead to the Africa Fashion Exchange

Durban, South Africa: The KwaZulu-Natal Fashion Council this week went on an aggressive drive to woo fashionistas, trailblazers and the trendy youth to the 2018 Africa Fashion Exchange (AFX), taking place from September 27-29, 2018.

The three-day event will be held at 150 Avondale Road, Greyville Gate 5, Durban.

One of KZN’s most sought-after hangout spot, Eyadini Lounge was lit up yesterday as the KZN Fashion Council engaged with patrons for a local shisa nyama experience as part of the build-up leading up to the AFX.

Beautiful striking models were issuing out invitations to patrons.

Chairperson for the KZNFC Board, Dr.Joy Ndlovu said: “We are initiating an aggressive approach to promote the business of fashion in the Province of KwaZulu-Natal. It is through such activations, we intend to emphasise that the AFX plays a critical role to ensure the survival of the fashion industry in the province, the country and the continent.

“It was exciting seeing the young people engaging with our models and show interest in attending the AFX. Fashion shows are usually viewed as high end and out of reach events, so spreading the word about the AFX and taking it to ‘ekasi’ made it very relatable to everyone.”

The activation was all about showing off some of the designs that will be showcased this week at the three-day event.

The AFX will incorporate a variety of activities that will provide its participants with an experience like no other. This includes: knowledge sharing sessions with renowned guest speakers, prestigious fashion shows, exhibitions, film screenings and back to back business meetings with buyers and designers.

Also this weekend, a meet and greet with members of the media and general public was also held at Markham, at the Pavillion Shopping Centre on Saturday, September 22, 2018.

Project Leader for AFX at KZNFC, Xolani Zulu said: “It is important that we come out to the townships and the general public to encourage people to attend the AFX, because the AFX is aligned at ensuring the public gains knowledge about the fashion industry and interact with buyers.

“Many designers are from these areas and have been making clothes for years. They have the machines, equipment and the designs, but they don’t have the knowledge and resources to make their garments into a business. The AFX aims to address that and guide them into becoming successful business owners.”

The AFX will be open to members of the public at Greyville Convention Centre from 9am to 6pm.

The event will create an arena that is conducive for business-to-business meetings, networking opportunities and linkages with retailers and buyers to boost business in fashion and textile industries.

The three-day show will be underpinned under the theme, “Africa By Design” which will be incorporated throughout the three-day event in the various platforms.

To attend the AFX, send your rsvp to admin@kznfc.org

ENDS

Members of the media should confirm their attendance to Tankiso Moshoeshoe on rsvp@fbicommunications.com/ 082 787 6987/ 079 317 6850.

 

 

All systems go as AFX kicks off

September 27, 2018

Durban, South Africa: September 27, 2018: IT’S “all systems go” for the provincial African Fashion Exchange (AFX) extravaganza, the chairperson of the KZN Fashion Council, Dr Joy Ndlovu, said just before cutting the ribbon to open the event this morning.

The KZN Fashion Council, which predicts that AFX will put the region on the global fashion radar, is hosting the three-day action-packed event at the Greyville Racecourse Convention Centre from September 27-29.

“Everyone is excited. All our stakeholders are on board and we are all geared up for a great time,” she beamed.

“We have local and national designers showcasing their fashions as well as internationally-known designers from other African countries.”

She told guests that the KZN Fashion Council was on a mission to revive the fashion and textile industry and had a range of initiatives to help achieve that.

Nisha Thavar, the managing director of the KZN Fashion Council, said that the show was the key to the survival of the fashion industry.

The theme, “Africa By Design” would highlight how the fashion design and textile sector was an industry that had the potential to contribute to the continent’s economy and fight the plague of poverty and unemployment.

Masana Chikeka, programme manager (design) at the Department of Arts and Culture, said that the department was not only supporting AFX, but was also looking for strategic partnerships.  It had a mandate for skills development and there were opportunities for young designers, she said.

A new aspect of this year’s AFX was the involvement of schools in the event, the chairperson said.

Grade 12 pupils from several schools had been invited to the various Saturday sessions, including a rural school, the Sibusisiwe Technical Comprehensive High School in Umbumbulu, on the KZN South Coast.

“We have formed a new partnership with the school and the pupils are looking forward to Saturday. Their careers guidance counsellor is also thrilled as this event has opened her eyes as she had never even considered the fashion industry as a career option for pupils,” Ndlovu said.

The partnership will be a long-term relationship too as there is the prospect that the KZN Fashion Council will help out with the pupils’ matric dresses.

As well as finding out all about the fashion industry on Saturday, the school-goers will also be able to shadow the service providers involved in the AFX, giving them an even further unique insight into the business.

As soon as the ribbon-cutting ceremony was over, delegates got down to the serious business of knowledge-sharing, giving them the chance to listen and learn from industry thought-leaders and trend-setters on a range of topics affecting and challenging the fashion and related industries.

There will be four topics a day, with speakers and panelists debating the industry’s hot issues.

Trends, Textiles, “the 4th Industrial Revolution in the fashion design industry” and “The African Body” (a special research presentation) are on the agenda today, to be followed tonight by an invitation-only gala dinner showcasing the first of the designers.

Tomorrow’s topics are: (9am) “African Luxury” which will question when African brands will take their place alongside the leading luxury global powerhouses. At 10am, the spotlight will be thrown on “Cultural Appropriation-Theft or Innovation”, a discussion about the protection of intellectual property.

Fit and Sizing is the topic at 11am (there will also be a demonstration), followed at noon by the all-important subject of “Retailing (and what it takes).”

Then, from 6-9pm, there will be evening of fashion shows for invited guests.

Saturday’s knowledge-sharing sessions kick off at 9am with another important issue: “The Power of Social Media”, following at 10am by another hot subject “Business Intelligence.”

At 11am, the importance of “Pan African Export” is on the agenda, followed at noon by the final knowledge-sharing session, “Fashion Meets Film.”

And, from 6-9pm, audiences can look forward to yet more fashion shows, by invitation only.

Exhibitions by talented crafters will run throughout the three days of AFX.

All the knowledge-sharing sessions, the fashion shows and exhibitions are free.

ENDS

Members of the media should confirm their attendance to Tankiso Moshoeshoe on rsvp@fbicommunications.com/ 082 787 6987/ 079 317 6850.

 

Digital Media Handles :

Website: www.afx2018.africa

Instagram:  @KZNFC

Facebook: KZN Fashion Council

 

About KwaZulu-Natal Fashion Council

The KZN Fashion council is a NPO formulated by the Department of Economic Development, Tourism and Environmental Affairs EDTEA and eThekwini Municipality’s Economic Development & Investment Promotions ED&IPU. The mandate of the council is to support and uplift the design and fashion sector of KwaZulu-Natal to ensure that the number of designers that receive support from the Council grows each year. Strategic programmes are delivered for junior, emerging and established designers with a focus on previously disadvantaged individuals.

 

 

Press Release: Success all round for AFX 2018

October 1, 2018

Durban, South Africa: The African Fashion Exchange (AFX) that has just been held in Durban, exceeded all expectations, the managing director of the KZN Fashion Council has said.

The three-day AFX which was hosted by the KZN Fashion Council brought together designers, crafters, manufacturers, buyers and industry experts had also brought the spirit of African fashion and creativity to the world.

“It was such a success. The feedback was that a very high standard was achieved. The audiences loved the fashions that were showcased and the speakers and panel discussions at the dozen knowledge-sharing sessions were also of a high standard and well received, “said Nisha Thavar.

There was a “good vibe” throughout the event with designers and exhibitors appreciating that they had been given a unique opportunity to showcase and exhibit their talents and crafts to potential customers.

Business contacts were made and orders are likely to be in the pipeline for some.

“There was positive feedback all round. It proved that there was a real need for such an event in the province,” said Thavar, adding that planning would start soon on next year’s AFX.

AFX project manager Xolani Zulu said there had been a great response from designers and crafters to get involved in the event which had unfolded at the Greyville Convention Centre. AFX had catered for emerging, emerged and established designs. They had come from around KwaZulu-Natal, elsewhere in South Africa and from other African countries.

The theme was “Africa By Design,” and as he told an East Coast Radio interviewer you can get to Africa by plane, by boat, you can even get there by donkey “but rather get to Africa by design”.

The message was to buy African and to support the local clothing and textile industry.

“This is our time,” radio personality Vanessa Marawa said at the gala dinner on the first day of AFX.

The deputy mayor of the eThekwini Municipality, Fawzia Peer, told dinner guests that “we want fashion to be produced locally and be internationally recognised”.

Guest speaker, Sihle Zikalala, the MEC for Economic Development, Tourism and Environmental Affairs said to applause that he hoped to one day see “Made In Africa,” labels on clothing.

He said AFX was at the heart of ongoing efforts to position the province as the mecca of fashion.

“This is the Africa gateway where fashion meets business,” he said, urging African designers to take advantage of such platforms to increase their knowledge so that they can become competitive.

“We must be the best. We must become confident in what we produce. We must provide quality. If we remain stagnant and do not become innovative, we will become history,” he said.

Dr Joy Ndlovu, chairperson of the KZN Fashion Council added there were many challenges of lack of skills and training in the fashion business. Most studies have shown that there were problems with accessing markets, funding, and getting the right sponsors.

“We just want to open up the industry so people can know where to go to, and how to maneuver in this space. The AFX is a good platform to teach designers how to become successful business people.”

The well-attended knowledge-sharing sessions provided delegates with an insight into the challenges and opportunities facing the clothing and textile industry.

One of the issues that cropped up in several sessions was how South African culture was being hijacked-copied-by international brands. It was almost as it people did not appreciate what they had until someone else incorporated in their designs, one speaker said.

While another speaker said such international companies had been “smart while everyone else was sleeping,” businesswoman and panellist Erika Elk advised designers to stay ahead.

“Get into the market as quickly as you can and establish your brand so when someone tries to rip you off, a whole community will say ‘that’s not cool because it belongs to someone else’,” she said.

During a session on retailing, Kenneth Beja, the senior buyer at Edcon, said he no longer went to Paris to see the latest colours and fabric.

“We need to have our own colour and fabric range without following the world,” he said, adding that he would love to have a local show with designers and weavers so he could take ideas for next year’s range.

“My main mission is to make sure people get jobs, which is why we are producing locally,” he said.

He was currently working with a Durban designer on an ethnic range.

One speaker, Lester Bouah of Trade and Investment KZN, responsible for export development and promotion, advised designers on how to get into the export market-and stay in.

”No one is an island; we have to work together to drive business. I can help you, but you also have to help yourselves,” he said.

Meanwhile, down in the exhibition hall, several up-and-coming designers had entered a competition to make a skirt for Vanessa Marawa in just one hour.

The designer who made the skirt the celebrity loved the best, got a brand new sewing machine from one of the exhibitors, while the designer who made the skirt that the KZN Fashion Council board liked, won another sewing machine.

A new aspect of this year’s AFX was the involvement of schools in the event, the chairperson said.

Grade 12 pupils from several schools had been invited to the various Saturday sessions, including a rural school, the Sibusisiwe Technical Comprehensive High School in Umbumbulu, on the KZN South Coast.

“We have formed a new partnership with the schools to get kids from an early age to get interested in the textile and fashion industry. This has opened their eyes as to consider the fashion industry as a career option for pupils,” Ndlovu added.

ENDS

Members of the media should confirm their attendance to Tankiso Moshoeshoe on rsvp@fbicommunications.com/ 082 787 6987/ 079 317 6850.

You are welcome to contact FBI Communications for any pictures and videos.

 

Digital Media Handles :

Website: www.afx2018.africa

Instagram:  @KZNFC

Facebook: KZN Fashion Council

 

About KwaZulu-Natal Fashion Council

The KZN Fashion council is a NPO formulated by the Department of Economic Development, Tourism and Environmental Affairs EDTEA and eThekwini Municipality’s Economic Development & Investment Promotions ED&IPU. The mandate of the council is to support and uplift the design and fashion sector of KwaZulu-Natal to ensure that the number of designers that receive support from the Council grows each year. Strategic programmes are delivered for junior, emerging and established designers with a focus on previously disadvantaged individuals.

Press Release: KZNFC honoured to host top designer Santa Anzo

October 3, 2018

Durban, South Africa: Award-winning Ugandan designer Santa Anzo was a big hit at the fashion extravaganza, the Africa Fashion Exchange (AFX), in Durban, South Africa held over the weekend.

 

The KwaZulu-Natal Fashion Council, which hosted the AFX 2018, said it was honoured to host  Santa  uAnzo and several top designers, including Deon Angelo Mathias from Namibia, and several local, and national fashion experts.

 

“It is truly an honour to have had Ms Anzo among us who not only contributed her fashion line to our shows, but also mentored young people during the workshops. International fashion designers also give confidence to our emerging designers,” Xolani Zulu, project manager of AFX.

 

“We are looking forward to a partnership between South African and Ugandan designers for both AFX and the Uganda Fashion Week which will take place next year,” Zulu said.

 

Anzo, the Chief Fashion Designer and Managing Director of the famed label, ARAPAPA by Santa Anzo had been invited to the annual three-day event which had the backing of the regional and national government.

 

AFX which took over the city, showcased the spirit of African fashion and creativity to the world, featuring emerging, emerged and established labels and their designers from all over the KwaZulu-Natal province as well as from around South Africa.

 

Organizers were particularly proud to tell their guests and audiences that there was also an international involvement in the three-day event and the appearance of the famous ARAPAPA by Santa Anzo, who has been 17 years in the business, added a continental and global dimension to the proceedings.

And when Santa’s vibrant and head-turning creations took to the ramp on the first night, they caused a sensation. Her couture pieces are described as unique, timeless, regal and sophisticated silhouettes.

A royal blue dress with a giant white rose head-dress was particularly impressive and there were plenty of oohs and aahs-and camera clicking-from the appreciative audience. The rest of her collection was equally impressive and Santa received thunderous applause when she made her own appearance at the end of her show. The overwhelmed Ugandan bowed in total awe of her enthusiastic cheering audience.

 

AFX also held a dozen informative knowledge-sharing sessions and Santa was a panelist in one of the sessions about “African luxury brands”.

 

When the audience was asked if South Africa had a fashion identify, she was the first to stress that the country did indeed have a “huge identity and it is up to you to push it to the world. South African cultural fashion inspired the world’s current most popular movie, Black Panther”.

 

She told the audience that she was hoping to encourage the KZN Fashion Council to visit Uganda and form a partnership with the Uganda fashion industry that she has helped create and as well her government.

 

Anzo said: “Fashion is a multi-billion dollar industry that can absorb Africa’s unemployed, especially the youth. We must engage governments across Africa to wake-up and tap into a sector that France, Italy, USA, india and now China are thriving on”.

 

Anzo is well placed to facilitate such an arrangement as not only does her work promote Uganda’s cultural heritage by mirroring the traditional styles of different tribes, but she is as well the founder and president of Uganda international Fashion Week that birthed the now vibrant fashion sector in the country.  She is also won the first prize, Presidential Transformers Appreciation Award, given by the President of the Republic for her hard work in contributing to her country’s economic and social development by growing the country’s fashion and design industry.

 

Her niche market, comprising of fashion sensitive business and government executives, politicians, and dignified citizens are aged 40 and above.

 

The AFX 2018 was sponsored and supported by the National Department of Arts and Culture, the Department of Economic Development, Tourism and Environmental Affairs, BLK OPL, The Macallan, and the KwaZulu-Natal Film Commission.

 

 

ENDS

You are welcome to contact FBI Communications for any further pictures and videos on info@fbicommunications.com

 

Digital Media Handles

Website: www.afx2018.africa

Instagram:  @KZNFC

Facebook: KZN Fashion Council

 

About KwaZulu-Natal Fashion Council

The KZN Fashion council is a NPO formulated by the Department of Economic Development, Tourism and Environmental Affairs EDTEA and eThekwini Municipality’s Economic Development & Investment Promotions ED&IPU. The mandate of the council is to support and uplift the design and fashion sector of KwaZulu-Natal to ensure that the number of designers that receive support from the Council grows each year. Strategic programmes are delivered for junior, emerging and established designers with a focus on previously disadvantaged individuals.

 

About ARAPAPA by Santa Anzo

Santa Anzo is the founder and President of Uganda International Fashion Week and is the recipient of the 1st prize Presidential Transformers Appreciation Award awarded by the President of the Republic of Uganda to excelling persons and businesses. She is also the recipient of the Lifetime Fashion Icon Achievement Award, the highest honour so far given in the fashion sector in Uganda. The President of the United Nations Security Council recognized Anzo as one of 87 women that have scaled heights in Uganda.

 

 

 

 

 

 

 

 

 

 

 

 

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