To : All media
Attention : News Editors and Journalists
Date : October 29 , 2018
KWAZULU-NATAL SETS ITS SIGHTS ON SADC
Durban, South Africa: Tourism KwaZulu-Natal (TKZN) will be heading to Botswana from November 1-4, at the Game City Mall in Gaborone to promote KZN as a “must visit” destination for visitors, travel agents, tour operators and wedding and event planners.
The Tourism Authority has been on an aggressive campaign to promote their domestic tourism campaign “Do KZN” focusing mainly on some landlocked provinces in the country such as Gauteng and the Free State ahead of the upcoming summer season.
“We are excited to the take campaign to the rest of the continent, for now, we are focusing on some of our neighboring countries and we want to reaffirm that KZN is definitely a worthwhile tourism destination especially with the upcoming summer season. KZN has a 600km coastline that they can enjoy with plenty of beach activities to be enjoyed by the whole family,” said Phindile Makwakwa, TKZN’s Acting Chief Executive Officer.
Tourism KZN will also be taking two emerging tourism entrepreneurs to Botswana – Leisure Holidays and Romaflo Travel – who are part of the Authority’s SMME Development Program who will meet agents and operators (trade) from Botswana with the hope to network and form business linkages. This is also part of the TKZN access to market initiatives which assists new entrants in the tourism sector to build new business networks in other countries to grow their businesses.
At the Botswana mall activation, the SMMEs will be selling their KZN packages and promoting their services to clients keen to visit KZN, covering various elements within destination KZN.
TKZN has just returned from Bloemfontein where it staged the successful activation in partnership with Durban Tourism at one of the city’s biggest cultural activities, the Macufe Festival.
Makwakwa emphasized that Southern African Development Community (SADC) is the next frontier for the province and that they will be targeting a lot more countries from the region.
“Just as we are encouraging our own South African tourists to come and enjoy our region, we also want people from our neighboring African countries to experience what we have,” she added.
“As we create awareness and raise the profile of our province, we aim to highlight how travel agents and tour operators from landlocked countries can package and sell KZN as a destination of choice to their customers.”
Getting to “Do KZN” has never been easier either as there is now greater connectivity compared to years gone by, the result of Air Namibia’s popular route between Durban, Gaborone and Windhoek. It is just one of the new routes that form part of KZN’s integrated route development strategy which aims to connects Durban’s King Shaka International Airport to the rest of the world.
Makwakwa points out that tourism is one of the economic activities that can help grow regional economies and that collaboration between regional governments and the private sector can further grow the industry.
TKZN is planning an interactive activation where consumers will have a chance to buy special holiday packages to KZN as well as enjoy a unique Virtual Reality exhibition which gives guests a glimpse of what KZN has to offer and what it means to “Do KZN”.
“Virtual Reality is the future of tourism promotion and we are taking the lead by allowing potential visitors to experience attractions like zip-lining, surfing and Zulu dancing,” Makwakwa said.
The KZN “Travel Guide” app will also be on show. It has become a useful tool that enables travelers and those planning their trips to navigate their way around KZN with ease (it’s free on iStore and Google Play).
While KZN’s beaches have long been a major drawcard for visitors, Makwakwa stresses that the province has so much more to offer, including two UNESCO World Heritage sites, diverse wildlife, adventure, rich history, romantic and a buzzing city life and tons of shopping options.
And with South Africa celebrating the centenary of Nelson Mandela’s birth this year, visitors also have the chance to visit some of the iconic tourism attractions which have strong links with the former President.
These include the famous Mandela Capture site at Howick and the Ohlange Institute outside Durban where Mandela cast his first vote.
“We have a whole range of wonderful experiences that will make KZN the perfect holiday destination this summer,” Makwakwa said
Notes to editors
Tourism KwaZulu-Natal is responsible for the development, promotion and marketing of tourism into and within the province, both domestically and internationally. The organisation is an entity that reports to the provincial Department of Economic Development, Tourism and Environmental Affairs.
For more information go to:
Website: Tourism KZN: www.zulu.org.za
Facebook: Page: Tourism Kwazulu-Natal
Under the hashtags: #GottaDoKZN #DoTourism #DoKZN #DurbanHasMore
For media interviews, please contact
Nhlanhla Ngwenya – Communications Coordinator
Tourism KZN – 063 698 7455
Nomonde Buthelezi (37) is the CEO of Romaflo Travel which started in 2016 and begun fully operating in February 2018.
Romaflo Travel is part of the TKZN SMME Enterprise Development Incubation Programme which was established to assist local tourism businesses thrive in the tourism sector.
The Newcastle-based travel agency was established by Buthelezi because she wanted to give customers the best travel experience and satisfaction for their money.
The agencies services include but are not limited to: travel packages, car rentals, accommodation, cruises, flight bookings, shuttle services, travel insurance and visa services to name a few.
“I wanted to give customers the satisfaction they looking for in my business and because I love interacting with people,” said Buthelezi.
Speaking about her participation in the Incubation program me she added it has provided her business a platform to showcase its potential.
“I have been part of the incubation programme since May 2018. It has been a stepping stone for my business to showcase its potential. Through the programme this year I managed to get my big break exhibiting at Africa’s Travel Indaba.
“It created opportunities for me to market my business on a bigger platform. Through this I had the opportunity to interact with international buyers and local byers, including other SMME’s who are part of the programme,” said Buthelezi.
The name of the business ‘Romaflo’ is derived from Buthelezi’s mother and father’s name – Romanus and Florencia -who helped set up the company.
The agency focuses mainly on outbound travel but does also cater for inbound customers.
Leisure Holidays joined the TKZN SMME Enterprise Development Incubation Programme this year. The programme was established to assist local tourism businesses on their journey to success.
The agency offers the following services accommodation bookings, luxury cruises, weekend getaways, holiday tour packages and others.
Mbonambi, who was bitten by the travel bug at a young age, said she established her agency because she was passionate about travelling and wanted people to experience the same feeling she did when she travelled around different continents.
“I want to share that experience of travel. I have been to Zambia, Zimbabwe, Mozambique, the United Kingdom, Spain, and Ireland,” said Mbonambi.
Speaking about her participation in the Incubation programme, she said it has provided her business with a platform to showcase what it has to offer to international and local buyers.
“The programme has been of great help to my business. Through the programme I am learning how to package my business the right way and learn about running a successful business. It has also given my business exposure and opened up opportunities for me,” she said.
Before establishing Leisure Holidays Travel and Tours – Mbonambi headed up Intandokazi Tours in KZN.