To : All media
Attention : News Editors and Journalists
Date : February 19, 2019
TOURISM KZN TO LOBBY FOR MORE CONFERENCES TO COME TO THE ZULU KINGDOM AT MEETINGS AFRICA
Durban, South Africa, February 19, 2019: KwaZulu-Natal (KZN), represented by the Durban KwaZulu-Natal Convention Bureau (Durban KZN CB), is preparing to take part in Meetings Africa to continue its work in positioning the region as a top business tourism destination.
Meetings Africa is the annual trade show which showcases Africa’s diverse offerings of services and products, where associations and meetings industry experts join forces to uplift and transform the business events sector in the continent.
The Durban KwaZulu-Natal Convention Bureau is a special division of Tourism KwaZulu-Natal.
Business tourism is a global multi-billion-rand dollar industry, sustaining more than 60-million jobs. In South Africa, it contributes more than R115-billion to the country’s GDP in South Africa, creating almost 252 000 direct and indirect jobs. And it is worth R3-billion a year in KZN, sustaining almost 24 000 jobs.
Meetings Africa, which this year is being held in Sandton, Gauteng, runs from February 25-27, with a BONDay of educational programmes and networking launching the show on the 25th and the exhibition proceeding on the 26th and 27th.
The event is the perfect business platform to present products, services and brands to senior decision-makers, buyers and influencers. There is also an opportunity for the KZN delegation to meet local and international professionals from the meetings, events and business travel industry.
International buyers from some 35 countries, covering all the major global regions, will be attending the high-profile show and the Durban KZN CB will get the chance to have face-to-face meetings with 400 highly-qualified hosted buyers.
It is hoped that the robust discussions that will take place will lead to more international meetings and major conferences being held in KZN.
The Durban KZN CB team will also be able to network with industry colleagues across multiple sectors and industries.
“We are hoping to convince these incentive business buyers and top decision makers to bring their next international conferences and meetings to KZN. Our previous engagements at such important platforms have proved successful, resulting in KZN hosting such major global conferences as the World Aids Conference which we have hosted twice,” explained Phindile Makwakwa, the Acting Chief Executive Officer of Tourism KZN.
The Durban KZN CB delegation will also be taking along two local SMMEs who are Progressor SA and Maphise Holdings.
The SMMEs are being supported by the Durban KZN CB to give them the unique opportunity to gain insights into the business tourism sector and to be exposed to a wide range of key stakeholders, while promoting their businesses.
This support is another example of the organisation’s drive to enhance transformation in the tourism sector.
Trade partners sharing the KZN exhibition stand will be: Ushaka Marine World, the Greyville Convention Centre, the Msinsi Resorts and Game Reserves, the Olive Convention Centre, Okhahlamba-Drakensberg Tourism, Maphise Holdings, Progressor SA, the Moses Mabhida Stadium and Aqua Group Tours.
After the show, the convention bureau will be hosting several key international buyers in KZN for three different tours. Durban KZN CB were thrilled to learn that the KZN tours were the first out of all the SA tours to be booked out by the buyers.
The tours, which will cover regions such as Durban, the South Coast, the North Coast, the Elephant Coast and the Midlands, will give the convention bureau the chance to showcase the wide various of destinations and products available in various regions.
The Durban KZN CB will also be reminding delegates and international visitors that Durban and KZN will be hosting the International Congress and Convention Association (ICCA) Meetings Programme at the Durban International Convention Centre from June 18-20.
This is being promoted using the hashtags #Zululove and #ICCAAMP. (Check out http://www.amp2019.iccaworld.org/ehome/index/php?eventid=343330&)
Notes to editors
Tourism KwaZulu-Natal is responsible for the development, promotion and marketing of tourism into and within the province, both domestically and internationally. The organisation is an entity that reports to the provincial Department of Economic Development, Tourism and Environmental Affairs.
For more information go to:
Website: Tourism KZN: www.zulu.org.za
Facebook: Page: Tourism Kwazulu-Natal
#DoKZN #DoTourism #MeetingsAfrica19
For media interviews, please contact
Nhlanhla Ngwenya – Communications Coordinator
Tourism KZN – 063 698 7455