Media Alert: Duo artists support tourism

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Media Alert: Duo artists support tourism

Attention News Editors/Lifestyle Editors/Travel

Tourism KZN is on an aggressive campaign to promote the rebuilding of KZN’s tourism sector to its former glory. This weekend (25 Feb-27, 2021) it would be hosting two top KZN singers Aewon Wolf and Kyle Deutsch, who recently produced a song and video, “We have it all” which showcases the region’s many attractions and promotes KZN at home and around the world. They would be hosted at the Tala Game Reserve.

Background

The regions tourism sector was devastated by the Covid-19 lockdown regulations. The pandemic and subsequent restrictions have hit the hospitality industry hard over the months and there have been spiralling losses in income, jobs and businesses.

In the wake of the relaxed Covid-19 regulations, the industry is betting on a boom in the travel sector. In the past two weeks, the entity has focussed on the North Coast, Natal Midlands and this weekend the focus will be on game reserves in KZN where social distancing and strict health regulations are being successfully implemented.

Story ideas for the media

  • Staycation today (when local travel is all we have- what it means for consumers and business);
  • How people can enjoy a game reserve less than one hour away from Durban?
  • How the consumer is experiencing tourism again in these unusual circumstances;
  • Is the beach, mountain and safari still a draw card for the Zulu Kingdom, especially with it now being opened;
  • How is business recovering from COVID profiling the tourism leaders who are championing travel or the singers who pay homage to the Province
  • How are businesses are adapting and changing;
  • The impact to small business;
  • What makes the artists love KZN so much?
  • The inspiration on the song and some of the projects that you have in the pipeline?
  • The motivation behind two KZN artists to support tourism

Note: According to TKZN’s Tourism Performance Report, KZN’s December hotel occupancy rates were among the highest in the country-and the best since February last year. During the months from October to December 2020, the hotel occupancy in KZN had improved steadily – hote occupancy rate was 56% in January, increasing to 64,9% in February 2020. Then, just as figures dropped elsewhere across the country, they fell to a low of 12,2% in May. They climbed to 21,6% in June before yo-yoing to 14,9% in July. After that, there was a welcoming climb every month until figures topped 51,90% occupancy in December, second only to the North West region which had also shot up to 59,70%.

We will assist with setting up interviews, providing high resolution quality pics.

Please contact Sne Ndudula on 0827876987/0627378407

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