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Public Relations Vs Event Planning

November 19, 2019

Published by: Snenhlanhla Ndudula

There is often confusion that people who carry out events are Public Relation specialists. However, the most critical point to note is that PR is not Event Management/Planning.

Public Relations is simply the art of strategically managing and controlling how information about an individual or an organisation is distributed and viewed by the public or media.

PR is also a communication process that assists in building beneficial relationships between companies and their audiences. Event planning on the other hand, is only just one of the tactics that fall within the umbrella of PR.

Event management involves creating and developing large-scale events which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies. It involves identifying the target audience, formulating the event concept, planning the overall logistics of the event and conducting project management of the event as a whole. PR is reputation management while eventing on the other hand just focuses on creating great events.

DIFFERENCES

-PR and events management sometimes blend together, they are certainly separate professions. 

-PR campaigns are mainly about constant engagement with the clients target market for a long period of time.

-In PR there is a need for strategic thinking and planning so all the components and tactics of the campaign are working together.

-In PR, the PR specialist has to know how to plan an event and an events manager has to know how to PR the event so it can get media coverage.

-In events, event managers do all the hard work prior to the event and when it is finished, it ends there, while PR is ongoing. 

-In eventing, the event managers hard work is hidden and will get questioned only if something doesn’t go according to plan.

SOME SIMILARITIES

Project management: both jobs require project management skills.

Creativity: For events and PR driven campaigns to be successful, you have be creative and think outside the ordinary. 

Stakeholder management: Both professions have different stakeholders but they both need to be kept happy at all times.

Client relations: If the client isn’t happy, the job is not done.

We do hope you found this read interesting and insightful. For comments and views on our blog leave a message below and or write to news@fbicommunications.com


The perks of Digital Public Relations

October 31, 2019
Published by: Snenhlanhla Ndudula


Public Relations is a fraternity that continues to evolve adapting to a world where people trust influencers, online campaigns and also other brands online.


With the internet now a medium and platform to spread content and other valuable information online to a tailored audience at a faster rate, it allows PR companies to maximize reach like never before.


Digital PR is simply traditional PR combined with digital media and various social technologies to create awareness, understanding and carry out reputation management about an organisation online.


Not only do social technologies allow us to share content, but they also allow companies to create dialogue with consumers which can lead to purposeful influence of exposure if used the right way and effectively.


It is however important to note the highly interactive world online has its own advantages and disadvantages, so any digital PR strategy that would be compiled for online requires careful consideration to accommodate for both. We have listed a few benefits one can gain when using digital PR in their organisation. They are as follows:

  • Reaching larger audiences. Online has given us the opportunity to reach our specific targeted audiences and also have far reaching results. The perks of digital PR also include many different ways to track and measure how well we’re increasing awareness to our audiences. This includes Google Analytics to analytics on social media.
    -Easy to optimise. Since digital marketing and PR comes with reporting, if you see something that is not performing as well as you would like, it’s easy to identify it and adjust it to have a greater impact.
  • Improved conversion rates. As you’re reaching a larger audience converting a customer online is just a few clicks away. When you show the right desirable character traits online, converting customers to be interested in what you are selling or the story you are pushing is effortless as they can click from your email to your website to learn more about your organization from the comfort of their homes.
  • Digital PR is cost effective. It takes twice as much effort to promote your brand using traditional media and it is also costly. By using digital PR you are saving money on promotional activities and you get the opportunity to reach a larger audience.
  • Builds brand identity and brand reputation. Digital marketing can help you build the trust factor with your tailored audiences and also build brand identity, as people become more familiar with your brand online, your audiences will sooner grow.

We do hope you found some of the benefits we have listed useful. Indeed, the world of digital and PR is constantly changing. But, these changes are beneficial to all of us. as advances in Digital PR help get us get new and even more effective ways to promote our clients brands.

For comments and views on our blog leave a message below and or write to news@fbicommunications.com

Understanding the rise of fake news

October 25, 2019
Published by: Snenhlanhla Ndudula


During this modern age there has been a rapid increase of fake news online. However, it is important to note that fake news is not new, it has been around even during the early days of print media, but was amplified more now because of digital media. The topic also came under the spotlight even more in 2017.


What is fake news?
Fake news is news that is created purposely to misinform and deceive readers. It causes confusion, influences the public’s views, and pushes political agenda. Mostly people who benefit from this are online publishers, as the internet is a hub of information that the whole world is dependent on for news.


Before going digital, traditionally we received our news from reliable sources, and journalist’s that followed a strict code of conduct for journalism. However, the internet has now opened an avenue for information and news to be published and shared, sometimes with minimal regulation and editorial standards.


Social media has also played a part in fuelling fake news because of its characteristics such as speed, magnifying popular topics and novelty, ability to publish anything online and reaching large audiences. Furthermore, with factors like lack of understanding about how the internet works and information overload online, determining fake news online and on social sites has now become a difficult task.


We have put together a number of pointers that can help you analyse news or content online. These are the various types of news you should be aware of:

  • Clickbait- Stories that are intentionally made-up to gain more website visitors and increase advertising revenue for various websites.
  • Propaganda- News that is created to intentionally deceive audiences and push a biased point of view or political agenda.
  • Misleading Headings- Stories that are not completely incorrect can be slanted using misleading or sensationalist headlines. These types of stories normally do very well on social media.
  • Biased/distorted News-Many people are drawn to news or stories that confirm their own beliefs or biases and fake news can prey on these biases. Social media news feeds tend to display news and articles that they think we will like based on our personalised searches.

We have also compiled a list of ways to assist you determine what is fake and credible news:

  • Check sources of the story whether they are credible and whether you recognise the website that published the story.
  • Look beyond the headline. Check and read the entire article, many fake news stories use sensationalist or shocking headlines to grab attention. Often the headlines of fake new stories are in all caps and use exclamation points.
  • Search for the same topic to see if it has been covered by other reputable sources or trustworthy journalists.
  • Check facts. Fake stories often have incorrect dates or different timelines. It is also a good idea to check when the article was published.
  • Check whether it is satirical. Satirical sites are popular online and sometimes it is not always clear whether a story is just a joke or true.

Reputation & Crisis Management Gaining Ground

September 10, 2019

Published by: Snenhlanhla Ndudula


Reputation and crisis management has been speedily gaining ground and momentum as a driving philosophy behind the corporate Public Relations. A reputation can take years to build and can be easily destroyed in just a split second. At FBI Communications we ensure that our clients, their products, brand and services remain well protected and ready to tackle any flood of negativity that might arise through various tactics we offer.


What is reputation and crisis management?


It is simply about framing public perception about an entity or person and shaping it into a positive thought.


The process involves shifting the publics opinion and influencing them to think about a situation or person in a different perspective by influencing online information about that entity or particular person. This is where FBI Communications comes in. As FBI, we have a team of experienced experts, strategists and PR gurus who have a way of turning negative situations into positive PR.

We also keep up with the times as most tactics that we use in this modern and adaptive to this digital age. This includes the use of social media, analysing search engine results, user reviews, and making use of traditional media.


Why does it matter?


Online search engines don’t view reputation as an essential. They are programmed to filter information based on its popularity and relevance at the time. So, for instance if negative publicity or unpleasant appears, they will be the first to be visible, resulting in tarnishing your reputation.

According to an article published by Igniyte- a leading authority in online reputation management- Google controls as much as 92% of all search engine traffic. The first page of a Google search for your name attracts 95% of traffic from an average search.


Taking control of what the public sees when they search for your brand, or company allows you to control the narrative.


A well-managed reputation will always portray you in a positive light so that you benefit from a credible profile, gain more trust, and even attract the best and new opportunities. This also includes positive publicity.


It is also important to note that how you display your brand, business and product has a lot to do with how the public will perceive your business, brand, or services, which is your reputation.

For comments and views on our blog leave a message below and or write to news@fbicommunications.com